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Picking Keywords for SEO ? A Different View

Halstatt Pires

The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here s a different view.

Going Big Going VERY Big

Should you do research to identify keywords receiving lots of traffic? Absolutely. Of this group, should you identify the keywords with the lowest amount of competition? Again, yes. After all, who would be foolish enough to try to attack keywords with a few million competing sites? Well, me for one.

People that go for a keyword phrase like for sale

Seo greed is arises when one achieves top listings in Google, Yahoo and MSN for a site. Using the example above, assume the client is a car-listing site and you ve conquered all the listings for car for sale

After a few weeks, you start thinking, Damn, I should have gone for the phrase for sale

A Different Approach

Okay, I am not advocating you throw competition analysis out the window. You should absolutely find keywords that have solid traffic and low competition. If nothing else, you need short-term carrots to keep you motivated. That being said, you must also plan for the inherent evil greed in your twisted little seo soul. Don t even try to deny it.

Here it comes

I am advocating you go for keywords with monstrous amounts of traffic, competition analysis be damned! Yes, I know. What a fool.

Throwing caution to the wind, I am even going to argue that you consider one-word keywords! I know Blasphemy! Insanity! Stupid Moron etc. But think about it. When you ve accomplished your goals with low competition keywords, why not have a go at the biggies? What if you get them even a few?

Putting it all together, my theory is this. Identify the low competition keywords, optimize your site and so on. Just make sure you also throw some wishful thinking keywords. If the optimized site survives for three or four years, you might just be thankful you did.

I m off to optimize for the keyword travel. Lets see, Expedia is listed number 1 with a page rank of 8 and 67 thousand back links on Google.

Ha! Expedia I mock thee!

Halstatt Pires is with MarketingTitan.com - a search engine optimization specialist.

"Wikly" at the Conga Drums

American Poetry Review, The , Mar/Apr 1997 by Ricardo Pau-llosa

His hands were born in the tin panic of a Caribbean rainstorm, drops like doubloons. A stallion`s inaugural race between surf and cross opens the vein of a New World.

His hands announce a flight from fear is possible, an escape from the thrifty days and the amiable chatter, and toward the sound of earth breaking itself like a loaf.

Flight from daily chains in a gallop of palm against the taut skin of a goat. These are the sails,

and the oars are cutting into the fiery wave, and at the mast Wikly has tied his heart to hear velocity.

A crossed Atlantic becomes a music. At the moment body and rhythm have caught up with the fire, life clarifies

and Wily tilts his head to see the blood machinery of a day calmly going about its business.

In a vortex his arms climb from patterns shed to the center

of fury where he has found three things: that silence is the color of grain, that silence is what`s left after sound has been split between purpose and freedom, that there is a silence of need and a silence of plenty.

And afterward Wikly will nod like any man you could meet in the green thrift of an amiable life, except that he alone wears the purple of the present. He alone has caught the earth like a fish startled from the ochre shore when the stallion`s hoof proclaimed that nothing

would ever be the same again.

Copyright World Poetry, Incorporated Mar/Apr 1997

Provided by ProQuest Information and Learning Company. All rights Reserved

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